We take pride in the way we conduct our business and value personal data of individuals interacting with our website.  We take the privacy of our website users seriously. Please read this Privacy Policy (the Policy) carefully as it contains important information about how Appleby Care (Pvt) Ltd will use your personal data.  For the purposes of the Data Protection Act (1998), Appleby Care (Pvt) Ltd is the data controller (that is, the company responsible for and controls the processing of your personal data).


Type of personal data we may collect about you

We receive, collect and store any information you enter on our website or provide us in any other way. Whenever you complete our Online Contact Form on our website, we will obtain personal data about, for example, your full name, address, email address, telephone number, survey responses and opinions. Your personal information will be used for the specific reasons and purpose for which you are sending in the completed Online Contact Form on our website. In addition, we will, together with your personal data, collect the Internet protocol (IP) address used to connect your computer to the Internet and we may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (such as name, email address):  comments, feedback and personal profile. This information helps us to build a profile of our users.  Some of this data will be in aggregated or statistical form making you unidentifiable as an individual.


Why we collect such personal information

We collect and use such Non-personal and Personal Information for the purposes of described in the data protection notice brought to your attention at the time your data were obtained: These purposes include:

  • To help identify you and provide and operate the services you desire as client.

  • To provide our Users with ongoing client service and support.

  • To be able to contact our clients, visitors and users with general or personalized service-related information.

  • To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services.

  • To provide good administration, prevent fraud and be proactive on detecting same.

  • To comply with any applicable laws and regulations.

  • To be able to complete security vetting and improve our services to clients, visitors and users.

  • To make the website specific to a defined clientele and meet their preferences and choices.

  • To provide marketing - (data subjects are free to opt out of any marketing and have the right of objection to processing of their data for marketing and profiling purposes)



You are free to opt out of Marketing

We may share your personal data with organisations who are our business partners and we or they may contact you, unless you have asked us or them not to do so through any mode of communication e.g. mail, telephone, SMS etc about any services that may be of interest to you.



How we store, use, share and disclose your personal information?

Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall. 

Where applicable, all direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

How we may communicate with you?

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.

We use cookies and what are these?

We use cookies to provide the services and features offered on our website, and to improve our user experience.


Cookies are small pieces of data sent from a website and stored on a visitor's browser. They are typically used to keep track of settings you've selected, and actions taken on a site. 

There are two types of cookies:

Session (transient) cookies: These cookies are erased when you close your browser, and do not collect information from your computer. They typically store information in the form of a session identification that does not personally identify the user.

Persistent (permanent or stored) cookies: These cookies are stored on your hard drive until they expire (at a set expiration date) or until you delete them. These cookies are used to collect identifying information about the user, such as web surfing behaviour or user preferences for a specific site.


Disclosure of personal data

It is important to know that we may disclose your personal data to other services we work with in delivering your care and in also in situations of us required to do so by law.


Keeping and maintaining your personal data

We achieve this through use of secure servers, secure passwords and usernames (Whilst we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which are transferred from you or to you via the internet).



This is implemented to monitor and record communications with you with aim to improve service level quality, training, fraud prevention and compliance.


Information about other individual

If you give us information representing other individual, you are explicitly confirming that you have their permission or have been duly appointed by them to act on their behalf and you will satisfy law in this capacity.


Right to access

You can ask us for a copy of all personal data we hold about you and check to ensure our compliance with law.


Correction right

You may ask us to correct the data we hold if you believe it is incorrect or out of date.

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us.

 The only exception when we may not, correct, amend or delete any personal information we have about you, is if we are prevented from doing so by law.


Right to be forgotten

If you do not want us to process your data anymore, please contact us so that we can delete or remove personal information when it is no longer necessary to continue to hold it. The exception to this is when we are obliged to keep personal data by law, in which case we cannot delete or remove it in line with regulatory requirements.

Right to restrict processing

In some limited instances you may have the right to restrict the processing of your data.

Right to complain

You have a right to lodge a complaint with the Information and Commissioner’s Office (ICO) should you have any concerns about the handling of your personal data. Data subjects can contact ICO through telephone helpline 0303 123 1113 and can also visit website for ICO https://ico.org.uk/concerns/ 

Data Breach

Appleby Care undertakes to report any data breaches to the ICO within 2 hours of gaining knowledge about data or security breaches.


Privacy Policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.